Pernod Ricard’s Jameson Crested Irish whiskey – Product Launch

Pernod Ricard’s Jameson Crested Irish whiskey – Product Launch

Pernod Ricard’s Irish Distillers unit has lined up the global launch of a new Jameson Irish whiskey expression. Jameson Crested is a blend of pot still and grain whiskey. The no-age statement iteration contains liquid that has been matured in a “high proportion” of Sherry casks as well as some whiskey that has been aged in Bourbon barrels.

Crested will be released this week in the UK off-trade, ahead of the following markets:

· April – Slovakia, France, Czech, The Netherlands, Germany, Austria and Portugal

· June – Poland

· July – Canada, Ireland and Mozambique

· August – Northern Ireland

Formed in 1966 through the merger of John Power & Son, John Jameson & Son and the Cork Distillery Co, Irish Distillers was bought by Pernod in 1988.

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