Brown-Forman unveils 2016 Kentucky Derby Woodford Reserve bottle

Brown-Forman unveils 2016 Kentucky Derby Woodford Reserve bottle


Brown-Forman has released details of the latest annual Kentucky Derby bottling of its Woodford Reserve Bourbon.

This year’s limited edition, which featured artwork from equine artist Thomas Allen Pauly, will be available nation-wide this month. The 1-litre bottle of Woodford Reserve carries an SRP of US$43.99.

Woodford Reserve has held ‘Official Bourbon’ status at the Kentucky Derby for 18 years, with Brown-Forman releasing annual bottlings of the brand in commemoration.

The 142nd Kentucky Derby takes place at Churchill Downs race track in Louisville, Kentucky on 7 May.

In results for the nine months to the end of January, reported by Brown-Forman earlier this month, the Woodford Reserve Bourbon range posted a 30% jump in sales, based on a 27% increase in volumes. The company also held talks with Beam Suntory late last year, after the whiskey rivals disputed the alleged trademarking of the term ‘double-oaked’ in a Woodford Reserve brand extension.

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